We've Been Where You Are
Starting joraviental back in 2018 wasn't about having all the answers. It came from watching too many promising Australian businesses struggle with the same financial patterns—burning cash on growth strategies that looked impressive on paper but never quite delivered sustainable returns.
What began as consulting work with three local businesses in Port Macquarie has grown into something more purposeful. We've spent seven years refining our approach to business model analysis, and honestly, we're still learning with every client.
How We Actually Got Here
Back in late 2017, I was working with a manufacturing client who was convinced they needed to expand their product line. The numbers looked decent on spreadsheets. But when we mapped out their actual business model—customer acquisition costs, retention patterns, operational capacity—the story changed completely.
They didn't need more products. They needed to fix how they were selling what they already had. That project became the foundation for our entire methodology.
We've analyzed over 180 Australian businesses since then. Each one taught us something different about what makes business models work or fall apart under pressure.
Our approach isn't revolutionary. We look at how money moves through your business, where it gets stuck, and what levers actually create change. Sometimes the answer is obvious once you see the full picture. Other times it takes weeks of digging into operational details before patterns emerge.
What sets us apart isn't fancy frameworks or proprietary tools. It's the willingness to tell clients when their assumptions don't match reality, even when that's uncomfortable. And the patience to keep asking "why" until we understand what's really driving their numbers.
What Guides Our Work
These aren't corporate values we came up with in a weekend workshop. They're the principles that emerged from years of getting some things right and plenty of things wrong.
Reality Over Optimism
We've sat through too many strategy sessions where everyone agrees on ambitious targets without examining whether the business model can actually support them. Our job is to ground planning in what the numbers tell us, not what we wish they'd say.
Questions Before Solutions
The first answer is rarely the right one. We spend more time asking uncomfortable questions than offering immediate fixes. Understanding why your business operates the way it does matters more than quick recommendations that look good but don't stick.
Context Matters
What works for a Brisbane tech startup won't work for a regional logistics company. We don't believe in universal business model templates. Every market has different dynamics, and every business has different constraints that shape what's actually possible.
The People Behind joraviental
We're not a large team. That's deliberate. Every person who works with clients here has spent years in operational finance roles before joining us. We hire people who've made real business decisions with real consequences, not just analyzed them from a distance.
Most of our team came from backgrounds in manufacturing, retail, and service businesses across NSW and Queensland. They understand what it's like when cash flow projections meet unexpected market shifts. That experience shapes how we approach every engagement.
Tadeusz Kowalczyk
Lead Business Model Analyst
Tadeusz spent twelve years managing operations for mid-sized manufacturers before joining joraviental in 2020. He's the person who asks the questions nobody wants to answer about operational capacity and margin pressure. His background in production finance means he spots inefficiencies most consultants miss.
Bjarni Thorvaldsson
Senior Financial Strategy Consultant
Bjarni joined us in 2021 after running financial planning for a retail group with eighteen locations. He specializes in helping businesses understand the gap between their current model and what they need to reach their next growth stage. His strength is translating complex financial patterns into clear strategic choices.
Let's Talk About Your Business Model
We're not going to promise transformation or guaranteed outcomes. What we can offer is a thorough look at how your business actually operates financially, and honest perspective on what changes might create meaningful improvement.
Most initial conversations happen in September through November 2025, with engagements typically starting in early 2026. We limit how many clients we work with at once because quality analysis takes time.